Westbrooke Associates on the India-UK Trade Deal and Why It’s a Game Changer For Whisky Investors

The signing of the UK’s landmark trade agreement with India is being hailed as a breakthrough for British exports, particularly in the premium spirits sector. Announced by the UK Government in July 2025, the deal promises £6 billion in investment and export wins while securing thousands of jobs across the country. It also marks a transformative moment for British whisky producers.

According to the Scotch Whisky Association, India is already the world’s largest whisky market by volume. Yet Scotch accounts for only 2% of sales due to steep import duties. With tariffs now halved and set to drop further, the deal is expected to unlock significant new demand for UK distillers looking to enter or expand in India’s booming premium spirits segment (source: Scotch Whisky Association, 2024).

One of the dramatic headline measures is a cut to Indian tariffs on Scotch whisky. According to the official statement, duties will be slashed from 150% to 75% immediately, with a further reduction to 40% over the next ten years (source: gov.uk). The BBC adds that whisky will now be cheaper to export to India, giving the UK a clear edge over international competitors (source: bbc.co.uk).

For investors, this presents a strategic opening. Westbrooke Associates, an independent investment house specialising in tax-efficient opportunities, has identified this development as a key accelerator for one of its standout ventures, BROSKI Whisky.

Westbrooke Associates Highlights a Rising Spirits Brand

Founded in 2023, BROSKI is not your traditional whisky label. The brand is disrupting the market with a sleek, contemporary identity that resonates strongly with younger, sophisticated drinkers. With minimal packaging, bold design and a confident social media presence, BROSKI has already secured celebrity endorsements and listings on Amazon Prime and its direct-to-consumer platform, broskiclub.com.

According to company forecasts, the global whisky market is now valued at over £60.5 billion. With consumers aged 20 to 45 making up nearly half of the global spirits audience and spending upwards of $140 billion, BROSKI is tapping into a market segment that craves premium quality with modern branding.

A Tax-Efficient Investment Backed by Government Incentives

BROSKI Whisky is approved under the UK Government’s Enterprise Investment Scheme (EIS), providing investors with a host of tax advantages. These include 30% income tax relief, capital gains tax exemption after three years, and inheritance tax relief after two years.

With a company valuation certified at £3 million and an exit strategy planned between 2027 and 2029, shareholders who invest now at £0.05 per share stand to benefit from a projected tenfold increase in value by the time of sale.

As the exclusive agent, Westbrooke Associates brings this opportunity to market as part of its wider commitment to sourcing investments that offer growth, security and relevance. In the wake of shifting global trade dynamics, this is a timely and credible route for investors seeking exposure to international markets with a strong UK identity.

Invest with Purpose

The India-UK trade deal may be a diplomatic milestone, but it is also a compelling financial moment. 

For those looking to align their capital with rising demand and international momentum, Westbrooke Associates presents an opportunity that blends strategy with substance. To learn more, visit www.westbrookeassociates.com.